In 1990, Tyson Foods launched a line of Tyson Looney Tunes Meals. They were based on cartoon characters licensed from Warner Brothers and marketed aggressively toward children. The meals were taken off the market in late 1993, because of declining sales.
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The packages featured Looney Tunes characters on the front, and contained trading cards and stickers. They came in a divided tray with a main course, a side dish, and a dessert. The dinners were to be heated in the microwave oven for two minutes, rotated, heated for another one or two minutes, then allowed to stand for an additional two to three minutes, for a total prep time of five to seven minutes.
Similar products introduced by other companies about the same time for children aged 2 to 10 included Hormel "Kid's Kitchen," ConAgra Banquet brand "Kid Cuisine," and "My Own Meals."
The meals were introduced with a fifteen million dollar advertising campaign, but there were concerns about the nutritional value of the meals and they were criticized for excess fat and salt. During the economic recession, sales began to decline and, in 1993, the meals were taken off the market.
Varieties
- Bugs Bunny Chicken Chunks - Chicken Nuggets, Macaroni & Cheese (later Applesauce) & Carrots
- Bugs Bunny & Tasmanian Devil Pasta - Beef Ravioli in Tomato Sauce
- Daffy Duck Spaghetti and Meatballs - Spaghetti & Meatballs in Tomato Sauce, Corn & Oatmeal Cookies
- Daffy Duck & Elmer Fudd Pasta - Pasta in Pizza Sauce with Pepperoni
- Elmer Fudd Turkey and Dressing - Turkey Breast with Dressing & Gravy, Green Beans & Fudge Cookies
- Foghorn Leghorn Pepperoni Pizza - Pepperoni Pizza, Corn & Fudge Brownie
- Foghorn Leghorn & Henery Hawk Pasta - Pasta in Spaghetti Sauce with Meat
- Henery Hawk Hot Dog - Hot Dog, Tater Chunks & Corn
- Porky Pig Patty Deluxe - Patty Deluxe Sandwich with Cheese, Tater Chunks & Cherry Cobbler
- Road Runner Chicken Sandwich - Chicken Sandwich, Potato Wedges (later Tater Chunks) & Applesauce
- Road Runner & Wile E. Coyote Pasta - Pasta in Pizza Sauce with Italian Sausage
- Speedy Gonzales Beef Enchiladas - Beef Enchiladas in Enchilada Sauce, Spanish Rice & Corn
- Sylvester Fish Sticks - Fish Sticks, Tater Chunks (later Mashed Potatoes) & Green Beans
- Sylvester & Tweety Pasta - Pasta in Cheesy Pizza Sauce
- Tweety Macaroni & Cheese - Macaroni & Cheese, Green Beans & Applesauce
- Wile E. Coyote Hamburger Pizza - Hamburger Pizza, Green Beans & Oatmeal Cookies
- Yosemite Sam BBQ Glazed Chicken - BBQ Glazed Chicken, Mashed Potatoes & Corn Nuggets (later Corn)
Source of the article : Wikipedia
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